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Do You Fully Understand Social Media?

Posted on 11:50 AM by Kim Randall

According to Wikipedia Social Media is defined as:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have 3 components;[citation needed]

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media; • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations. • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices). • Print media, designed to be re-distributed.


Too many people Online today think that because they use Twitter and have a Facebook account and a MySpace profile that they are Social Media experts. The sad truth is that they are not.

Knowing HOW to use these sites is the first step to truly finding the full advantage in the world of social media.

Also, there are more sites than just these to create a positive presence on AND always remember that social media campaigns do not show immediate results. YOU as the client/business owner/supposed social media expert need to be committed to your campaign before starting one.

Are you committed?

If I can help you in any way, please contact me at

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