Are You A Social Media Expert?

Far too often here lately I am noticing (with the help of a friend) that so called Social Media experts are multiplying throughout the Internet rather quickly.
Are you one?
If you are I want you to do me a favor....
Answer this one question for me....
How can someone be an expert or a guru at something that is changing day to day, week to week and heck even minute by minute?

I am baffled by the fact that anyone would consider themselves an expert at something evolving and changing so quickly.

I am a Social Media and Online Marketing Strategist and would NEVER consider the word expert in my title. Every day I research new platforms and ways to brand clients on the Internet using the Social Web.

If you are a business that is looking for help with Social Media, beware of anyone claiming to be a guru because the only things they have mastered is Twitter, MySpace, Facebook, YouTube and heck sometimes Flickr.
Always remember when hiring a Social Media Strategist to make sure their marketing plan involves more creativity than just creating a MySpace profile for you and your brand/business.

Do You Fully Understand Social Media?

According to Wikipedia Social Media is defined as:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have 3 components;^{[citation needed]}

1. Concept (art, information, or meme).
2. Media (physical, electronic, or verbal).
3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media; • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations. • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices). • Print media, designed to be re-distributed.

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Too many people Online today think that because they use Twitter and have a Facebook account and a MySpace profile that they are Social Media experts. The sad truth is that they are not.

Knowing HOW to use these sites is the first step to truly finding the full advantage in the world of social media.

Also, there are more sites than just these to create a positive presence on AND always remember that social media campaigns do not show immediate results. YOU as the client/business owner/supposed social media expert need to be committed to your campaign before starting one.

Are you committed?

If I can help you in any way, please contact me at Kim1980berly@gmail.com