Strategizing the most efficient and unique ways to market your brand Online used to be a lot easier than it is today. A year ago using your company logo as your avatar on Facebook or Twitter would have been just fine, now you are considered a suspected spammer until proven otherwise. Time to get creative! HINT #1: Use your real image and embed your logo into the image. Now you are knocking two things out at one time. You are now putting a face with a name AND you are still branding your company with your logo.